Because it is the Iron Bowl, people in the state of Alabama will delay weddings or induce childbirth.

Because it is the Iron Bowl, even the Southside Birmingham hipsters who say [they] don’t watch football will watch football.

With so much of college football mired in scandal, corruption, graft, and compromise, it is comforting to find the bedrock upon which one can build a pure fandom, free from any computer rankings or poll-watch politicking or cable television broadcast markets. One can still find the line drawn between allegiance and opposition.

-- http://bamareport.blogspot.com/2011/11/university-of-alabama-football-report_25.html